Why Apathy is the Enemy, and That We Should Start Caring

If you pick up a newspaper or, what is more likely nowadays, scan news sites on your computer or smartphone, generally you are left with a feeling that there is a higher percentage of bad news than good news. Europe is currently at ends with each other over the refugee crisis, America is facing new [...]

The New Face of Campaigning

Gone are the days (thankfully) that our Facebook feeds would be littered with heart wrenching photographs of suffering children; the post claiming that 100,000 likes would miraculously cure them, or that if you did not share you would be forever branded Satan's minion.Instead it would appear a new trend in social media campaigning is emerging- one that seems [...]